Just Try This — Building Social Equity | Ep. 19

Amy and Brian discuss creating and building your brand in terms of social equity. What is it? Why is it valuable? How can you get started?

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This week on Detail Therapy with Amy Landino, shares an episode of Just Try This with Brian Fanzo.

(0:27) What to expect from today’s chat

(0:43) Welcome | AmyTV

(1:01) Just Try This Podcast | Brian Fanzo

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JUST TRY THIS | BUILDING SOCIAL EQUITY

(5:31) The only way to podcast | The Couch

(5:56) Social Equity

(6:25) Co-hosting versus interviewing while podcasting

(7:12) What does social equity mean? Why does it matter?  

(7:55) Saying yes or no, not maybe.

(9:55) Giving value | Show you care about someone else before you ask them to care about what you’re doing.

(10:15) Jab, Jab, Jab, Right Hook

(10:43) AmyTV | Protective of your audience

(14:21) Gary Vee’s Musical Book Review | The Story

(20:38) Creative Live

(21:40) Amy loves surprising people!

(23:55) Ask GaryVee Musical Review

(24:12) Vlog Like A Boss music video

(24:27) Crush It |Crushing It

(25:19) It’s not about virality, it’s about patience.

(26:07) Brian’s version of “the ask” and surprise.
Friends writing books | Jay Baer, Talk Triggers

(27:44) Replies on Social | Social Equity within and outside your community

(29:50) LinkedIn InMail | Requests without comments & asks without equity

(30:48) Building social equity with Amy | What gets on your radar?

(32:49) Handshakes and video | Surprise and delight

(34:03) Context on social | Take the lessons learned and activate

(34:53) If you have an ask, convey the ask on the platform the person you’re asking prefers.

(35:53) Nimble | Mark social channel preferences

(37:37) Patience and building equity

(39:04) If you want to get on someone’s radar, be consistent in engaging with their content | Build your general equity

(40:38) Detail Therapy Leah Pipes | Building social equity for the unknown

(42:58) What you can do
1. Listen & Surprise
2. Give, Give, Give
3. Context matters (Why, How, Where and When)
4. How can you be front row support (literally & figurately)

(44:51) Homework!

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(46:12) Detail Recap:

  • Let Amy and Brian know what you think using the hashtag #JTTDT on Twitter & Instagram.

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