Amy and Brian discuss creating and building your brand in terms of social equity. What is it? Why is it valuable? How can you get started?
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This week on Detail Therapy with Amy Landino, shares an episode of Just Try This with Brian Fanzo.
(0:27) What to expect from today’s chat
(0:43) Welcome | AmyTV
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JUST TRY THIS | BUILDING SOCIAL EQUITY
(5:31) The only way to podcast | The Couch
(5:56) Social Equity
(6:25) Co-hosting versus interviewing while podcasting
(7:12) What does social equity mean? Why does it matter?
(7:55) Saying yes or no, not maybe.
(9:55) Giving value | Show you care about someone else before you ask them to care about what you’re doing.
(10:15) Jab, Jab, Jab, Right Hook
(10:43) AmyTV | Protective of your audience
(14:21) Gary Vee’s Musical Book Review | The Story
(20:38) Creative Live
(21:40) Amy loves surprising people!
(23:55) Ask GaryVee Musical Review
(24:12) Vlog Like A Boss music video
(25:19) It’s not about virality, it’s about patience.
(26:07) Brian’s version of “the ask” and surprise.
Friends writing books | Jay Baer, Talk Triggers
(27:44) Replies on Social | Social Equity within and outside your community
(29:50) LinkedIn InMail | Requests without comments & asks without equity
(30:48) Building social equity with Amy | What gets on your radar?
(32:49) Handshakes and video | Surprise and delight
(34:03) Context on social | Take the lessons learned and activate
(34:53) If you have an ask, convey the ask on the platform the person you’re asking prefers.
(35:53) Nimble | Mark social channel preferences
(37:37) Patience and building equity
(39:04) If you want to get on someone’s radar, be consistent in engaging with their content | Build your general equity
(40:38) Detail Therapy Leah Pipes | Building social equity for the unknown
(42:58) What you can do
1. Listen & Surprise
2. Give, Give, Give
3. Context matters (Why, How, Where and When)
4. How can you be front row support (literally & figurately)
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(46:12) Detail Recap:
- Let Amy and Brian know what you think using the hashtag #JTTDT on Twitter & Instagram.
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